Mobile Monday-Kenya

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Archive for July 4th, 2011

This post originally appeared on Kachwanya.com

We interviewed John Karanja of Whive and here is what he had to say about Whive and its significance to Kenyan mobile marketing.
You have 5 Social Media Applications that provide Social Marketing tools for the African Market, what exactly does this mean for a marketer?

Yes we do have 5 Social Media Apps namely Whive.com,Whive.mobi,facebook.whive.com,twitter.whive.com and apps.whive.com. These applications provide multiple marketing channels that marketers can use to market products and services to the Kenyan Internet user. This is because the Internet is growing rapidly as a Medium of communication and business in Kenya today. Whive is essentially a Communication platform for Africa that is integrated with other fast growing platforms such as Facebook and localized through language and content.

Who is your target market? Micro, SME or Major corporates?

We have products that cater for Individuals, Small and Medium Enterprises as well as Corporations. To date we have over 600 organizations using our SMS Termination services. However we do offer special social media marketing services for businesses who want to reach Kenyans via our network. So if you want to advertise or send SMS to many contacts at once you can do so through our platform Whive.com.

What does your location based initiative entail for marketing?

Location is a key metric in advertising if your customer can tell you where he is at any given time it would be possible to offer him or her the best deal possible from affiliated businesses. We plan to offer this service to our subscribers.

How soon should we be expecting this?

This is something that is in the works and we can’t give a definitive date at the moment.

Why is your working with Nokia key for the market?

Nokia has the largest market share in terms of smartphone distribution in Kenya at about 60%. They are a big player and continue to actively engage developers in the country including ourselves. They also have a promising partnership with another active player Microsoft which will come with a lot of opportunities for their developers in the future. At Whive we recently launched our Multilingual Nokia Applications at Pivot25 and you can download them at apps.whive.com. They will be available in the Ovi store from July 2011.
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  • From Idea to Creation – Create for Millions for Consumers

    Competition and competition ..I love competition. Nokia announced last week  “Create for Millions” a global competition that brings consumers and developers together to create applications for Nokia’s Series 40 mobile phones. A million Euro prize money is in store here, Kenyan developers take note..

    In this competition, developers are invited to submit Java and web apps for Nokia Series 40 phones in four categories:

    • In the Know – News and locally relevant information apps
    • Fun & Games - Games and entertainment apps
    • Emotional Closeness – Social networking apps
    • Access to Knowledge – Life improvement apps, for example education or health

    For each of the four contest categories listed above, there will be 10 cash prizes, with a top prize of 50,000 Euros in each category. Top apps in each category win a variety of non-cash prizes such as user experience reviews and app marketing assistance.   In addition, special prizes will be awarded to apps that showcase the best touch feature in an app, the best location-aware app and the best overall Series 40 web app.

    Regional versions of this global developer competition with additional prizes will be announced soon.

    Consumers are not left behind on this.

    Nokia’s Create for Millions challenges consumers to submit their best ideas for the applications they’d like to see on Nokia Series 40 mobile phones. Authors of the winning entries may see their ideas come to life in person at Nokia World later this year and can meet the developers who created them. In addition to a free expenses-paid trip to Nokia World, winning consumer’s can play with their new app on the latest Nokia Series 40 phone given during Nokia World.

    Consumers are encouraged to submit ideas in one of three categories: health & education; social networking & location; and games & infotainment. Additionally, consumers can vote on entries and comment or collaborate on ideas already submitted.

     

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